Serverless-s3-deploy suddenly doesn't do its job?

I’ve been using serverless-s3-deploy for months to deploy 3 sites. Today I tried to deploy for the first time in a month or so, and and it told me my bucket already exists. Well duh. (Continued below the log file.)

john-xps-15-7700hq:~/projects/ExtendedStatsServerless/client (master) $ sls deploy
Serverless: Packaging service...
Serverless: Creating Stack...
Serverless: Checking Stack create progress...
.....
Serverless: Stack create finished...
Serverless: Uploading CloudFormation file to S3...
Serverless: Uploading artifacts...
Serverless: Validating template...
Serverless: Updating Stack...
Serverless: Checking Stack update progress...
...
Serverless: Operation failed!
 
  Serverless Error ---------------------------------------
 
  An error occurred: StaticBucket - test.drfriendless.com already exists.
 
  Get Support --------------------------------------------
     Docs:          docs.serverless.com
     Bugs:          github.com/serverless/serverless/issues
     Issues:        forum.serverless.com
 
  Your Environment Information -----------------------------
     OS:                     linux
     Node Version:           8.12.0
     Serverless Version:     1.33.1

So I figure it’s AWS trying to tell me some other thing, so I deleted the deployment stack and bucket (not test.drfriendless.com) and tell it to do it again. But it gives the same error. OK, test.drfriendless.com is not that vital, so I delete it as well although I don’t believe it’s the problem. (More below.)

john-xps-15-7700hq:~/projects/ExtendedStatsServerless/client (master) $ sls deploy
Serverless: Packaging service...
Serverless: Creating Stack...
Serverless: Checking Stack create progress...
.....
Serverless: Stack create finished...
Serverless: Uploading CloudFormation file to S3...
Serverless: Uploading artifacts...
Serverless: Validating template...
Serverless: Updating Stack...
Serverless: Checking Stack update progress...
......
Serverless: Stack update finished...
Service Information
service: client
stage: dev
region: ap-southeast-2
stack: client-dev
api keys:
  None
endpoints:
  None
functions:
  None

So it pretends to do the job, and recreates test.drfriendless.com, but the bucket is empty. Here’s my serverless.yml: (Continued below.)

service: client

plugins:
    - serverless-s3-deploy

provider:
  name: aws
  runtime: nodejs6.10
  stage: ${opt:stage, 'dev'}
  timeout: 30
  region: ap-southeast-2

custom:
  assets:
    targets:
     - bucket:
         Ref: StaticBucket
       files:
        - source: static/
          globs: '**/*.*'

resources:
  Resources:
    StaticBucket:
      Type: AWS::S3::Bucket
      Properties:
        BucketName: ${file(../stage.${self:provider.stage}.json):CLIENT_BUCKET}
        AccessControl: PublicRead
        WebsiteConfiguration:
          IndexDocument: index.html
          ErrorDocument: index.html

As you can see I’m doing nothing complex, just copying the contents of static up to the site. And of course static has loads of stuff in it.

I find this process to generally be absurdly flaky, and I suspect it’s AWS’s fault. What other things can I try to get my site back? Thank you.