Permission issue using the Google Quick Start

I am trying to walk through the Google Quick Start but am hitting the following on deploy.

  % serverless deploy                                                                                                 !4876
Serverless: Deprecation warning: Support for "package.include" and "package.exclude" will be removed with next major release. Please use "package.patterns" instead
            More Info: https://www.serverless.com/framework/docs/deprecations/#NEW_PACKAGE_PATTERNS
Serverless: Packaging service...
Serverless: Excluding development dependencies...
Serverless: Compiling function "first"...

 Error ---------------------------------------------------

  Error: Permission denied on resource project serverless.
      at Gaxios._request (/Users/hev/workspace/serverless/my-service/node_modules/gaxios/build/src/gaxios.js:129:23)
      at processTicksAndRejections (internal/process/task_queues.js:97:5)
      at async JWT.requestAsync (/Users/hev/workspace/serverless/my-service/node_modules/google-auth-library/build/src/auth/oauth2client.js:343:18